The Finance for
Startups Program
Learn the real frameworks & models used by top founders to scale startups 100×.
What if You Could Learn My 10+ Years of Startup Experience, in Just 8 Weeks?
That's exactly why I built this program.
In university and also when I started working, I didn't understand how money-losing startups could be so "valuable", what metrics they ran on, the complex monetization strategies of tech businesses, and why VCs pumped billions into them.
I was so frustrated.
So I spent years and years working at startups, talking with VCs, and Googling and YouTubing things when I couldn't find anyone to explain them to me, learning what actually drives scale.
Fast forward to today: I've advised over 100 startups on their finance and growth strategies, taught millions of people on YouTube, and I'm now the VP of Growth at a market-leading SaaS company that's raised over $100M. Two of the startups I worked with at a very early stage have since been acquired for a combined $600M+.
What You'll Learn
Master the real frameworks and models that top founders use to scale startups from zero to $50M+ and beyond.
This isn't theory or recycled MBA content: it's a playbook built from inside the world's fastest-growing companies.
You'll learn how the top 1% of founders think about growth, capital, and scale, and apply those same systems in your own business.
By the end, you'll have the exact financial models, growth frameworks, and decision-making tools used to build companies with 9-figure outcomes.
Everything You'll Get If You Enroll Today
Curriculum Overview
The program covers eight core subject areas and over 50 video lectures:
Trusted by Founders & Teams From Top Startups
350+ alumni from companies that have raised millions, scaled globally, and seen multiple successful acquisitions.
Who This Program Is Built For
Designed for anyone running or supporting a technology-enabled business who wants to master the financial side of growth, such as:
Special Offer:If You Enroll Today, You'll Also Get 3 Free Bonuses Worth $750
To make sure you get real results, you'll also unlock these exclusive bonuses, built to help you implement everything you learn faster.
Direct Email Support
Two Excel Training Courses
Unlimited Access to the Program
Full Refund Guarantee: Zero Risk Enrollment
Try the full program for 7 days. If you don't find it valuable, I'll refund you in full, no questions asked.
You completely transform how you run your startup, and put yourself on the path to a massive exit.
You decide it's not for you, and you get 100% of your money back.
Reviews
Trusted by 350+ alumni to scale their startups faster and more profitably
I had a chance to take Eric's last Finance for Startups with my Product Manager. After taking the course it is amazing how we look at our online business differently now. . . . We no longer focus on the sale but the Lifetime value of a customer and we have as a company analyzed and re-adjusted all of our online marketing budgets to reflect this fresh focus. . . . Just in the past 90 days we have seen phenomenal growth. . . If you are reading this. . . . THEN TAKE THE COURSE, YOU WILL NOT REGRET IT! Thank you Eric
Chief of Staff, aim of taking this course: upskill in financial management (currently managing the P&L of a Series A SaaS company)
This course is a 10/10 recommendation for anyone who needs to quickly and efficiently learn the ropes of financial management, then put it straight into practice.
Eric is brilliant at breaking down concepts and helping you learn by building them back up with you. Eric's ability to explain and then illustrate concepts of financial management is an effective teaching method. Not to mention the case studies that Eric has built, which are a highly effective way of putting your new skills into practice right away.
While there may be tons of options for online learning in the finance and SaaS space, this course provides one of the greatest returns on investment you’ll find. Eric has essentially compiled a ‘bootcamp’, pulling from his own knowledge and experiences from the past 10+ years in the start-up space, working with a range of companies operating in different verticals in the SaaS ecosystem. It features personal case studies, uses real life examples, and provides a suite of tremendously detailed and useful Excel templates, ultimately empowering you to think, speak and work authentically and effectively.
No Time Right Now? That's Exactly Why I Built This.
If you're busy right now, I get it. That's exactly why this program includes unlimited access, so you can learn on your own schedule, at your own pace.
When you enroll today, you'll lock in the special $299 offer and 3 free bonuses, even if you start later.
And if it turns out the program's not for you, you'll get your money back. No risk, no rush, just results when you're ready.
Remember, You're Not On Your Own...
Once you enroll, you won't be left to figure things out alone.
You'll have direct support from me throughout the program: I'll answer your questions by email and help you apply the lessons to your own business.
If something isn't clear, you can always reach out directly and I'll help you with whatever comes up. My goal is to make sure that everything makes sense and that you're successful.
Frequently Asked Questions
Can I get a receipt for company reimbursement?
Absolutely. Many members get reimbursed through their professional development budgets. We’re happy to issue a receipt for reimbursement.
What if I have a question?
You can email me anytime: I’ll personally respond and make sure you get unstuck.
If I enroll now, can I complete the materials later?
Yes. Everything is recorded and available anytime, so you can learn at your own pace.
Get the Finance for Startups Program - $299 (Regularly $549)
Get immediate access to every lecture, financial model, and bonus the moment you enroll.
- 50+ video lectures
- 6 financial models
- 3 free bonuses worth $750
- Lifetime access + updates
- 7-day money back guarantee
- 50+ video lectures
- 6 financial models
- 3 free bonuses worth $750
- Lifetime access + updates
- 7-day money back guarantee